Who would have thought that when bunkered magazine, Scotland’s best-selling golf title, decided to introduce half-price golf to the ‘Home of Golf’ in 1998 it would have become a success story of gigantic proportions? We certainly didn’t.
In theory, GFS should have been a way to play a little more golf at a slightly cheaper rate. In reality, however, it opened doors to golf courses many golfers had never has the opportunity to play. It bought more and more people into the game and gave those golfers who had fallen out of love with the game a new lease of life.
GFS was revolutionary and, today, the story is still making headlines with golfers everywhere. The GFS hotline isn’t called a ‘hotline’ for nothing, you know. It’s an invisible connection between keen golfers wanting their next batch of coupons and the GFS member courses in Scotland, England, Ireland and Wales.
GFS coupons fly out bunkered headquarters like there’s no tomorrow because everyone likes a good deal. Coupons holders, for a start, pay half the normal green fee. Two for the price of one, or four for the price of two. For golfer, the scheme offers sensational value for money.
For clubs, the scheme helps fill empty tee-off times. Clubs get some additional cash at times they would otherwise be experiencing a lull. Also, clubs are able to decide when a GFS golfer is allowed to play the course. Clubs have and always will remain in complete authoritative control when it comes to GFS. Clubs are the lifeblood of the game in the ‘Home of Golf’ and GFS has made no secret of that fact.
So popular has been the scheme that we’ve expanded our interests far and broad across the UK. With courses in Scotland, England, Ireland and Wales now in tow - and many more being added every month, time has proven that GFS is a winning format across the board for the game of golf.